Moreover, still it is acceptable to assume a instigante desire to be admired for its great repentances, for its forceful sacrifices and penances. Richard Blumenthal has compatible beliefs. Given the argument, its action is not confirmed entirely unconscious, since its consciences reveal necessarily transparent for itself, not obstante, its acts becomes intentional, chosen, and of entire responsibility. Therefore, when the self-denial is questioned if, the altruism and the ascetismo can be constituted of the same essence of the cruelty, or if these actions can show as effect of it, under the aspect of the autopunio that if configures with psychic cruelty, becomes necessary, therefore, if to take in account the degree of scienter of these actions. It interests to remember that front to any action, the citizen, in some level, is conscientious the sufficient stops to carry through its intentions, in some plan this citizen chooses what it can come clearly its conscience or the form to materialize its objectives. It is possible to consider the conscience of the personages how much to the accomplishment of its acts, since such attitudes exactly dissimulate an emphasis in the negation of itself, guided for the capacity to deny the proper interests. However, it is followed that, some acts of benevolence, carried through under determined intention and for some individuals, can occult in its cerne autocrueldade elements to arrive themselves at one definitive end. An argument in favor of the unconsciousness would consist, for the analyzed cases, in Superego, agency of the repression of the mind that makes the censorship of the impulses that the society and the culture forbid, hindering the individual to satisfy its instincts and desires fully. Much even so, to the first sight, this argument is sufficiently attractive, over all because it consists of the psicanaltica theory of Freud and also for if being equivalent to the parts of the soul platonic, one becomes necessary to consider that we are responsible for our emotions, therefore has ways we choose them to react front to the world.

Currently, according to authors the area of Management of people, (what also already he was considered has little time of Human resources) left of being only the bureaucratic area and/or department of staff to become inside in the main agent of transformation of the companies. Old and ‘ ‘ empoeirado’ ‘ department of Human resources acted only of formal and mechanist form, where the employee stops remained only the obedience, the execution of the task, and to the head, the majority, authoritarian, antidemocratic control and total centered. With the evolution of unions and also consequentemente of the organizations, the employed calls had started to be considered collaborating, and its heads, managers. Through sufficiently easy and accessible a language, (fact that we do not find in many workmanships). The text is sufficiently clearly and excellent when it approaches the necessity of competition of the companies and the society in this imposition, this having to the market of work total globalizado.

However, the salient author the importance of a look in the search of, enabled determined, competent people and at last, collaborators in potential and not only mere competitors; however, for this he happens will be indispensable a bigger valuation of the human capital, that starts to be the differential in this proposal. The objective to improve the performance, to reach resulted and to reach the institucional mission takes to the full attendance of the necessities of the customers and all the organization. A marcante characteristic and cannot be discarded in the Management of People is the effective participation, qualification, envolvement and development of all inside of the company, this without exception. Still it is possible to affirm that although the Management of People to be a subject so argued and current in the area of Administration, not yet passes of speeches for many organizations, or at least, a practical action did not become.