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Strategic expansion of consumer planning with high new team Neu-Isenburg, Mar 21, 2011 the WEFRA advertising agency Frankfurt its media business goal-oriented continuing to expand. The agency won two highly qualified media specialists for consumer planning with Cornelia Baumgartner and Alexander Major. Thus the subsidiary company WEFRA media GmbH in the fields of print, TV, radio, online and out of home advertising/ambient draws up long-term sustainable and offers customers from now on not only proven experts expertise in B2B and healthcare, but increasingly also in the consumer / patient’s speech. As Matthias Haack, managing partner of the agency group based in Neu-Isenburg explained that the consistent expansion of the consumer-planning the clear strategic decision against the backdrop of public health developments of in recent years, which brought the patient increasingly in the focus of healthcare communication. An increasingly important target group segment so that the we with the WEFRA media now quite explicitly for us occupy, to provide the usual professional consulting and planning expertise to our customers in this area.” Specialist for consumer planning so occupied Cornelia Baumgartner at the WEFRA since early April 2011 the newly created position of Executive Board of consumer media.
More than twenty years in the media industry worked most recently Managing Director at media agency belonging to the aegis network Dr. Pichutta, Wiesbaden Baumgartner looks forward to the goal-oriented, entrepreneurial work of owner-managed agency that is familiar to you through various cooperation projects for over 15 years as a reliable partner in media issues. Support learns Baumgartner by Alexander Major, the the WEFRA also got up to April 1, 2011, as a consultant for planning and purchasing consumer media in the team. Also, the TV specialist for strategy, planning and negotiation comes from Dr. Pichutta, where he worked for 13 years.
The two consumer experts is in addition to the market-relevant planning and evaluation tools an own TV forecast program available. Technical and consumer skills integrated communication creates values the philosophy true to the WEFRA in contrast sets to many agencies on the integration of various fields of competence”, h explains the strategic expansion of the consumer business. “We have set the course for future: now we can offer our clients a perfectly interlocking, integrated media planning for professional and consumer communications.” The new business unit of in Germany in the health area ranked two placed WEFRA media will naturally closely cooperate with specialist media planning Division have grown over decades, that is responsible for since the beginning of the year by Sabine Richter in managing function. Since 2007 at the WEFRA, she succeeded by Bjorn Laabs, who is WEFRA media now 45 years with his long-standing expertise in an advisory capacity to the page. Perspective, finally as Haack,. was the expansion of the consumer media business about the health care industry also in other areas. About the WEFRA advertising agency Frankfurt holistic strategic communication from a single source, this is the philosophy of the WEFRA advertising agency Frankfurt: combines six specialized agencies under one roof, are the guarantee of its sustainable implementation. WEFRA media, WEFRA classic, WEFRA PR, WEFRA digital, WEFRA publishing and WEFRA consult are nearly 60 communication specialists in the six subsidiaries for a communication that creates value.