And if sales is the flagship company, in this case, the department Marketing is a set of guiding beacon in its path. Some contend that novelist shows great expertise in this. The next feature of the marketing department – Understanding. In other words we can say that it is working on publications and promotional items. It also may include such Department of unimportant, as the development and creation of trade marks, logos, slogans, corporate colors, fonts, etc. If we continue moreplavatelnuyu theme, as they say, "How do you call a ship, so it will float!". All that is exterior design of the product in particular and the company has a direct impact on the result of the company and its market position.

Understanding the function to include activities as the marketing department aimed at developing, development and manufacture PROMOTIONAL MATERIALS. That is to say, silent, but verbose presentation of the product and the company. And, often, the quality of advertising products, as well as the timing of its production directly affect the success of product sales. The outcome of the department in this direction should be the promotional materials that will allow the company to have a good reputation in the market, as well as lead to an increase in orders. Development and implementation of advertising campaigns, as well as analysis of their effectiveness – another element of the marketing department to implement the functions of Understanding.

Qualitatively trained and conducted promotions department to help increase sales volume of a product, and analysis of the effectiveness of these actions allows you to control and reduce costs for its sale, and, consequently, reduce its cost, which directly affects the company's profit in whole. So, in the context of interaction with the sales department, marketing department provides the preparations for the participation of sales in trade fairs. And these events often determine the outcome of this participation. Understanding function requires sales staff qualities such as creativity, responsibility and diligence.