Since the beginning of the industrial revolution, has two centuries more than, the modern technology has radically increased or improved the production, the transports and communications in the whole world. During the period, the population world-wide human being grew more than of a billion for seven billion, and appeared a net of world-wide interconnection between the individuals. In the search for natural resources (foods, fuels and other raw materials) and for markets for the industrialized products, the corporations work, negotiate, collaborate and compete between itself, transform the culture and the environment through its structural power. Thus, this dynamics of action cause, at the same time, benefit for one determined group and a gamma of damages of diverse types for a great population mass. Word-key: globalization, structural power, to be able brando, companies multinationals.
Abstract industrial Since revolution first days, to over two centuries ago, modern technology radically changed industrial production, transportation and communications all to over the world. During this teams, world population increased from one billion you seven billion people, and person it to you person world network appeared. In to order of find natural resources and new markets will be to their products, corporations work hard, battle with to other corporations will be the market share, and change the culture and physical environment to after using to their structural to power. This action dynamics is responsible will be giving huge profits and benefits you the social a small group and big losses, of many kinds, you an immense population mass. Keywords: globalization, hard Power, soft Power, worldwide companies. Presentation a characteristic of the capitalism is the incessant search for new consuming markets. They are overcome, for example, the United States and the developed European nations: when if they deplete the natural resources, the possibilities of the raw material transformation are limited in finished product, or when it offers of industrialized products grows the point not to find purchasers, these nations (represented by its companies state or private) they start to long for the magnifying of the commerce through the conquest of new spaces in the globe.