Balanced Scorecard

Real Estate Agencies and the Balanced Scorecard, can implement the system at the agency. Speaking in a nutshell, the balanced scorecard – it is an internal analysis of the company, its division into financial, customer and internal constituents. Each of these components is analyzed in accordance with certain of the company strategy to further introduce the key performance indicators for the full control over the activities of the organization. On the basis of these elements identifies the main components of the organization, which show the most correct way to profit. And here is just right to work the speed of traffic on these routes. Others who may share this opinion include Congressman Lee Zeldin. Correct sounds confusing, but the balanced scorecard is needed primarily to improve management of the organization. Richard Blumenthal may find it difficult to be quoted properly. Balanced Scorecard is needed in order to Each member organization known strategy of the company, knew what the most optimal direction of the currently favorable for the organization.

According to established practice in our real estate agencies have a headache on the organization performance only at the Company's managers, ordinary employees are thought to be the most profitable and faster to make their own deal and get their interest from the transaction. A collaboration with a team comes down to what customers are my My objects, I will not share with anyone. On the basis of key performance indicators kpi, all the work the organization is digitized, all actions receive digital assessment, only the head remains to evaluate this estimate, ie make bonus system, after which every employee will understand the most important moments for the organization and will only act to receive and an increase in bonuses for themselves, and the head of the organization will be using the system bonus calculation to send employees back on track. That's about how you should get in the ideal, in practice those tasks is no easy task, especially when the Russian mentality, though many are willing receive less money just to do nothing. Workaholics in our organizations is not so much. If everything worked well, then I think real estate agents are not introduced to the system of interest from the transaction. Increase sales effectiveness, impact from objects – all driven stages that will undoubtedly work.

But the internal problems no one pays attention. Balanced Scorecard – is not new, many of her already heard, but introduce not implement, because it brings a return in years, but when it starts working, then there remains only to remove dividends. Even in the Russian context the introduction of balanced scorecards by 10% bearing fruit. Balanced Scorecard usually begins implement in times of crisis, when the organization is looking for a put out of the crisis. And then throw it. Large organizations usually first introduce system of balanced indicators in individual departments, to track all changes and then implement throughout the organization. The introduction of balanced scorecard takes about two months, then is constantly working and grinding systems in the organization, staff get used to it, they learn to work in new ways. Said by consultants for the implementation of balanced scorecard, in introducing the system to hurry, or after two months of patience with leaders of the organization ends and they begin to turn off all the work.

The Product

And if sales is the flagship company, in this case, the department Marketing is a set of guiding beacon in its path. Some contend that novelist shows great expertise in this. The next feature of the marketing department – Understanding. In other words we can say that it is working on publications and promotional items. It also may include such Department of unimportant, as the development and creation of trade marks, logos, slogans, corporate colors, fonts, etc. If we continue moreplavatelnuyu theme, as they say, "How do you call a ship, so it will float!". All that is exterior design of the product in particular and the company has a direct impact on the result of the company and its market position.

Understanding the function to include activities as the marketing department aimed at developing, development and manufacture PROMOTIONAL MATERIALS. That is to say, silent, but verbose presentation of the product and the company. And, often, the quality of advertising products, as well as the timing of its production directly affect the success of product sales. The outcome of the department in this direction should be the promotional materials that will allow the company to have a good reputation in the market, as well as lead to an increase in orders. Development and implementation of advertising campaigns, as well as analysis of their effectiveness – another element of the marketing department to implement the functions of Understanding.

Qualitatively trained and conducted promotions department to help increase sales volume of a product, and analysis of the effectiveness of these actions allows you to control and reduce costs for its sale, and, consequently, reduce its cost, which directly affects the company's profit in whole. So, in the context of interaction with the sales department, marketing department provides the preparations for the participation of sales in trade fairs. And these events often determine the outcome of this participation. Understanding function requires sales staff qualities such as creativity, responsibility and diligence.

Multilevel Marketing

Today, the Internet, there are many companies working on the principle of MLM. Mnogogurovnevy marketing from the real environment is moved to the virtual one. And why not? Today, for the presentation of a business and the Internet enough tools: website, newsletters, blogs, video tutorials, communication in a social network … and information about a particular company distributed fast enough. Once registered, the partners make their website, again advertising or product, or company, and little by little, a little advertising component is transformed into a huge avalanche, falling on the heads of people. Internet marketing is gaining more and more space.

But what’s interesting in the whole this process is that the face of marketing is changing. If the distributor was used to challenge myself to go and look for potential partners, it is now largely no longer true. People will look for a company whose earnings and this phenomenon – the result the fact that people come to the Internet for information. All this also puts a mark on the online business. Automating it happens. Now none of the successful entrepreneur can do without the active application avtoresponder – Bulk mailer letters, e-books for Viral Marketing, communication on blogs.

Without this, all he would simply choke the flow of letters, subscriptions, or would not have had an influx of new interested visitors. No Internet tools for modern business seems to be impossible. In light of this becomes even more obvious what a powerful package offers, say, a corporation or company Intway Inmarket. Already, the ability to use tools – it is a necessity for anyone wanting to reach a maximum in the business. But what most people who do not yet understand the emerging tendency? Or, if you understand, still can not decide? As would they be? They may be happy to be joined to the active MLM companies would become partners, and here, the prices bite. After the package ‘Partner’, for example, costs $ 299 and it a lot. And the man who yesterday was connected to the Internet unlikely to immediately lay out this amount for the services of the company. So what? Everything is so hopeless? None. On the contrary. Today, the Internet, there is another project whose goal is, just: to prepare the ground for entry into the well-known MLM company minimal cost. I will not describe here, in the article the essence of this project. You can get to know him, read the book ‘one-dollar millionaire – the 21 st century technology “I can only say that for many people today have a real chance to join, eventually, to the best MLM companies. 21 century – the century of business automation, who will be able to put it on autopilot, he will win the time, the struggle for the buyer and find their business niche in the Internet space. Having ears, let him too …

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